Ready for a road trip? Chickasaw Nation’s Adventure Road brings big bucks, thousands of visitors
OKLAHOMA CITY — Oklahoma has long been famed as one of the top road-trip destinations in the U.S., featuring a stretch of the iconic Route 66 slicing a winding path straight through the Sooner State. It’s another stretch of highway, however, that is putting Oklahoma on the map for the next generation of leisure travelers.
The state’s Adventure Road corridor – a 130-mile stretch of restaurants, shops, attractions, sporting and entertainment options along and adjacent to Interstate 35 – is making its mark as a top driver in Oklahoma’s growing tourism industry.
Adventure Road, an initiative of the Chickasaw Nation aimed at promoting tourism during the summer vacation season, is now gearing up for its second year, following a vibrant 2015 travel season. SMARI Insights, an independent market research firm, found the Adventure Road initiative generated 385,000 new trips to Oklahoma in 2015, resulting in approximately $647 million in visitor spending from March to September 2015. An evaluation of the initiative’s supporting marketing campaigns showed it generated more than 210 million overall impressions as well as over 230,000 visits to AdventureRoad.com.
“With tourism as the state’s third-largest industry, it is proven that millions of visitors consider this region to be a top travel destination,” said Bill Lance, Chickasaw Nation Secretary of Commerce. “Adventure Road, through the willingness and enthusiasm to collaborate among travel partners, helps visitors realize the hundreds of diverse cultural, entertainment and adventure experiences that await to be explored.”
Adventure Road is a collaborative effort between the Chickasaw Nation and partners – businesses, attractions, organizations, restaurants, shops and boutiques, hotels and bed and breakfasts. The Adventure Road territory follows I-35 from the Red River to just north of Oklahoma City, expanding more than 100 miles east and west.
“We are very pleased Adventure Road has helped draw more attention to the diverse landscapes, outstanding attractions and retail opportunities this area has to offer,” Chickasaw Nation Governor Bill Anoatubby said. “We hope to continue that success as we move forward with Adventure Road in 2016.”
Source: PR Newswire